Was the faux pass about the Steve Jobs obituary by a reputed news agency like Bloomberg deliberate? Events that follow in September may force you to ask this question to yourself. Apple is all set to launch a new range of iPods.
Apple has e-mailed invites to reporters for a special event titled “Let’s Rock,” that will be held simultaneously in the US and UK. It carries the image of a man jumping and listening to an iPod. So the writing on the wall is very clear. It is going to be a launch of a new iPod.
Apple has e-mailed invites to reporters for a special event titled “Let’s Rock,” that will be held simultaneously in the US and UK. It carries the image of a man jumping and listening to an iPod. So the writing on the wall is very clear. It is going to be a launch of a new iPod.
How many of us know that the iPod trademark was initially registered for Internet kiosks? Apple took keen interest in developing software for personal digital devices. The business genius in Steve Jobs sensed that while other companies had made forays into digital cameras, camcorders and other devices the mp3 music players, then in 2000, were quite gawky. Steve Jobs ordered the creation of the iPod. Apple outsourced the creation of the iPod with the program being overseen personally by Steve Jobs. The first iPod was unveiled on 23 October 2001. The rest is history. Never before has a device so profoundly changed the way we hear our music.
Back from nostalgia to the September 9 event. Industry experts believe that Apple will be releasing a new iPod Touch and a 4 GB iPod Nano. The pricing of the iPod Touch may have necessitated a re-launch. Presently an iPhone is priced at $199 where as, an iPod Touch, which is only a music player, ships at $ 299. American Technology Research analyst Shaw Wu said “Pricing needs to be adjusted downward toward market conditions. We are in a tougher economy. That’s what makes most sense”.
Apple is targeting the festive season in the run up to Christmas. With such astounding achievements it is little wonder that its market cap is even higher than that of Google. Steve Jobs is known to have stated as early as July this year that the company will be looking forward for some new launches in the coming months. History also has a precedent of new product launches by Apple in September. The only matter left to speculate is will there be some new MacBooks too? Wait for September 9th and see it for yourself.
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