Software giant Microsoft is to launch its own mobile phones in the US later this year as it aims to challenge the growing smartphone dominance of its main rivals Apple and Google.
The phones will be made available in July exclusively on Verizon, the largest cellphone carrier in the US, and will be aimed at heavy users of social networks. It is reported that initially Microsoft will launch two phones. The two phones are codenamed 'Pink' and 'Pure', and will be manufactured for the software giant by Sharp.
Last month Microsoft unveiled a new mobile operating system that was widely praised by technology pundits.
Microsoft used to enjoy a leading position in the smartphone arena but has seen its position severely eroded by Apple's iPhone, by the Blackberry and by numerous devices running Google's Android operating system.
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