Chinese computer colossus Lenovo is infusing its leading business laptops with more fun features as Internet Age lifestyles blur lines between work and play.
Lenovo was at the San Francisco headquarters of Dolby Laboratories this week to show off theater quality sound, rich viewing and quick graphics handling in a ThinkPad laptop computer line that has become a top choice for businesses.
"We are adding elements that are more relevant and interesting to consumers," ThinkPad marketing director Tom Butler said while demonstrating new features that included audio enhanced with Dolby Home Theater 4.
Long popular with big corporations, Lenovo recently launched ThinkPad models aimed at small businesses whose operators tend to shop for gear at retail shops and whose employees increasingly make work computers part of home lives.
"We see a clear merger of consumer and business in the small business space," Butler said.
"At the same time workers are using systems 24 hours a day, seven days a week. They are taking them home and checking personal email, searching the Web, playing music videos and other multi-media."
Dolby software added to freshly released ThinkPad laptop models dramatically ramps up the quality of any audio from film soundtracks or music to Internet conference calls.
Lenovo is the first to put Dolby Home Theater 4 on a business computer, according to Brennan.
Digital lifestyle enhancements included game-speed graphics, vivid screens, and HDMI ports for routing films or other data-rich digital content to high-definition television screens or muscular speakers.
ThinkPad laptops had keys devoted to quickly launching multimedia and slot-loading for DVDs.
Lenovo is the world's top seller of business laptops and the fourth largest computer company overall.
Lenovo's Bill Dominici provided an early look at an Edge 91Z all-in-one desktop computer hitting the market.
All the computing hardware was built into a sleek 2.5-inch (6.4 centimeter) thick black monitor with a 21.5-inch (54.6 centimeter) screen boasting high-definition imagery.
The starting price will be $699 with a "rich configuration" to be sold for $1,100.
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