Wednesday, May 15, 2013

Nokia Launches Metal Lumia 925 Windows Phone



Nokia has launched a lighter, metal model in its Lumia smartphone range. The Lumia 925 is the latest in Nokia's range using Microsoft's Windows Phone software and will be sold for $610 before taxes and subsidies through carriers such as Vodafone and China Mobile.

The phone weighs 139 grams, compared with 185 grams for the earlier 920 model, which some critics had said was too heavy. It also utilizes a new smart camera mode, a photo editing function which Nokia intends to introduce to all Lumia devices. Nokia's Lumia 925 Windows Phone is made of metal and has an 8.7-megapixel camera.

The company has also unveiled the slightly heavier Lumia 928 for the U.S. market recently. It was priced at $99 after a rebate and a two-year deal with Verizon Wireless.

Both the Lumia 925 and 928 are targeted at the high-end, flagship segment, which accounts for 35 to 40 percent of the total global market, said Jo Harlow, Nokia's executive vice president for smart devices.

Nokia's announcement of the Lumia 925 came just days after it unveiled the Asha 501, a $99 handset with a touch-screen.

The Asha 501 is aimed at a growing, middle-class population in emerging markets who like smartphones but can't afford high-end models.

Nokia has also recently started selling a lower-spec Lumia 521, sold as the 520 in other markets, for under $150 at Walmart in the United States.

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