Apple has teamed up with the (RED) campaign, founded by U2 singer Bono, to raise money to fight AIDS. It has teamed up with a bunch of iOS developers for its biggest fundraising push yet for World AIDS Day. Between now and December 7, hundred percent of the proceeds from selected apps will go to the Product RED charity, and Apple will be throwing in a portion of the proceeds from every product sold on Monday, December 1.
The move came as the California-based maker of iPhones, iPads, iPods and Mac computers shows deeper support for social and environmental causes under the leadership of Chief Executive Tim Cook.
It also comes as Silicon Valley technology titans use their smarts, resources, and cash to help tackle global woes including Ebola, climate change, and overfishing of the seas.
Apple launched a version of its App Store featuring exclusive (RED)-branded content, with all money from sales to be donated to the Global Fund to fight AIDS.
The (RED) App Store will be open
through Dec. 7.“Apple is a proud supporter of (RED) because we believe that the gift of life is the most important gift anyone can give.”
“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments, which are having a profoundly positive impact”, said ,” says Cook.
Apps in the (RED) App Store include versions of games Angry Birds, Clash of Clans, Farmville, FIFA 15, and Kim Kardashian Hollywood.
Apple also said that on World AIDS Day, held Dec. 1, the company will donate a portion of every sale at its real-world and online shops to the global fund.
On Friday, the company will begin rewarding some purchasers of its products in the United States with special-edition (RED) gift cards, with money donated to the Global Fund for each card distributed.
According to Cook, "this is the biggest push yet by Apple to raise money for the cause".
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