Apple is targeting India as its priority market for its
wearable device, Apple Watch. The device is expected to hit the Indian domestic
market by early February.
The bullishness of the company comes from initial market studies that show the Apple Watch has the potential to become a bestseller in India, after iPhones and iPads.
Apple also proposes to engage Indian developers to create apps for the device and is firming up the launch.
"Apple is bullish about the success of the Apple Watch in India since it already has a base of more than 4 million iPhone and iPad users who are initially the potential target," says one company executive in India.
The Apple Watch is expected to be launched globally in early 2015.
As per estimates, the price of the Apple Watch will be about Rs 28,000-35,000, which will be more than the cost of wearable products sold by rivals Samsung and Sony. The device will be compatible with the iPhone 5, 5c, 5s, 6 and 6 Plus, which run the latest operating system.
Apple last week rolled out the software that will help developers to come up with new apps for the Apple Watch. The company is hopeful the Indian base of developers will roll out local apps to expand the appeal of the device in the domestic market.
Apple is set to launch its latest tablets in India sooner. Pre-order demand for the latest iPad Air 2 and iPad Mini 3 has been encouraging and is expected to exceed levels reached at last year's launch of iPads. Demand for the new iPhones - iPhone 6 and 6 Plus, too has not come down and supplies have become regularized.
The bullishness of the company comes from initial market studies that show the Apple Watch has the potential to become a bestseller in India, after iPhones and iPads.
Apple also proposes to engage Indian developers to create apps for the device and is firming up the launch.
"Apple is bullish about the success of the Apple Watch in India since it already has a base of more than 4 million iPhone and iPad users who are initially the potential target," says one company executive in India.
The Apple Watch is expected to be launched globally in early 2015.
As per estimates, the price of the Apple Watch will be about Rs 28,000-35,000, which will be more than the cost of wearable products sold by rivals Samsung and Sony. The device will be compatible with the iPhone 5, 5c, 5s, 6 and 6 Plus, which run the latest operating system.
Apple last week rolled out the software that will help developers to come up with new apps for the Apple Watch. The company is hopeful the Indian base of developers will roll out local apps to expand the appeal of the device in the domestic market.
Apple is set to launch its latest tablets in India sooner. Pre-order demand for the latest iPad Air 2 and iPad Mini 3 has been encouraging and is expected to exceed levels reached at last year's launch of iPads. Demand for the new iPhones - iPhone 6 and 6 Plus, too has not come down and supplies have become regularized.
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