Thursday, June 2, 2011

Google launches +1 button, hits the Android Market

Google +1 has gotten a little more interesting, as the Digg-like recommendation button gets prime placement beyond search results. Yesterday Google announced the roll-out for Google +1 to websites, listing a series of destinations, including YouTube, Blogger and the Android Market. A mix between the Facebook “Like” button and Twitter’s “retweet” button, Google +1 is a great promotional tool for Android app developers. It’s another way in which Google is not only hoping to improve recommendations and discovery within the Android Market, but also encourage social sharing, as its own search endeavors still lack community appeal.

While Google continues to update the Android Market for usability and exploration, the Android OS continues to dominate the mobile scene. Nokia blamed Android’s success for its own demise, noting Android’s explosive growth in Europe.

Apple too, is seeking ways to circumvent Android’s dominance, possibly with a low-cost iPhone. The working class phone, most likely the 3GS, would compete with Android’s array of tiered devices, which have made Android the most accessible mobile OS in the world. Apple’s been content to keep iOS in the confines of its own devices, but tiering some of those devices even further would also widen Apple’s profits.

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