Services like Spotify are disrupting and revolutionizing the way consumers discover and access music and Samsung is betting that video is about to go the same way.
It has launched Milk Video, which pulls together the best video content on the web and, like a music streaming service, classifies it and orders it based on a user's likes and preferences.
These initial content partners include Conde Nast, Funny Or Die, Red Bull, Vevo and VICE, but Samsung also plans to offer exclusive content through the app too.
The Milk Video app will get to know a user's preferences over time in order to tailor the video feed and there is also a social element - it's easy to share content via Facebook and the like, to comment on it and to follow other friends or brands.
The app is currently only available in the US and is compatible with the Samsung Galaxy Note II; Note 3; Note 4; Galaxy Mega; and Galaxy Edge tabblets and the Galaxy S III; S4; and S5 smartphones.
