Dell will open its first ever stores in New Delhi and Coimbatore in India shortly. The aim is to sell the company’s consumer range of products like Inspiron, Studio and XPS.This move was taken following a tie-up with Tata Croma to expand its retail opportunities throughout India.According to Girish Mehta, director of consumer marketing for Dell India, this step marks an important next step in the roll out of the company’s multi-channel model in India, and supports their brand tagline.He further added that Dell’s unique channel model makes it possible for the customers to see the products on the retail shelves and then place an order for the preferred model, with the ability to customise the looks and configuration of the unit.
“The Exclusive Dell Store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach. With the launch of Dell exclusive stores, we offer our customers the touch & feel for Dell branded products within a unique shopping experience,” observed Mr. Mahesh Bhalla, Director – Consumer Sales, Dell India.
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