Ideacts Innovations launches advertising in Cyber Cafes

Ideacts Innovations, a Bangalore based company, has launched a advertising tool called “Clinck”. The tool is aimed at targeting advertising revenue from the large number of cyber cafes in India. This is an innovative plan and is a kind of first in the advertising world.

The plan involves launching advertisements on the desktops of enrolled Cyber Cafes in the country. It is estimated that 30 percent of the Internet traffic is generated from Cyber Cafes in the country. Clinck is an Active Desktop Application. It provides an interface to popular applications like Messengers, Web Browsers, Search Engines and so on to make browsing more interesting. In addition to all these facilities it displays advertisements on the desktop.

Ideacts is learned to have tied up with more than 600 cafes. The project is said to have received a funding of $ 5 million from a US based company called Sequoia Capital. The company plans to enroll as many as 3500 cyber cafes by the end of the year.
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