Nokia is trying to retain its lead in the mobile phone market. The strategy of launching new products at regular intervals has worked well for Nokia. In order to consolidate the Business phone segment, Nokia has launched two handsets in the E Series, E71 and E66.
The E66 is a slider phone and a follow up of Nokia E65. It sports advanced integrated features such as Wi-Fi, Bluetooth 2.0, GPS and 3G support. It runs on the Symbian operating system. It is priced at Rs 23,689. The Nokia E71 is the successor of E61 and E61i. It can handle MS Office applications with ease. It has advanced network connectivity in terms of HSDPA, wireless LAN and 3G. GPS along with Nokia Maps are included. It also sports a 3.2 megapixel autofocus camera, FM radio, music player along with 110 MB internal dynamic memory and 8 GB external memory. It is priced at Rs 23,689.
According to Devinder Kishore, Nokia’s Director (Marketing), “The launch of two stylish email-optimised devices from the E-series product range reiterates the potential of business mobility in India. The two handsets deliver an unmatched combination of advanced technologies, network connectivity options and stylish design”.
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