The Canadian mobile technology company, BlackBerry has launched its long-awaited Classic, a Smartphone it hopes will help it win back market share and woo those still using older versions of its physical keyboard devices.
BlackBerry said the new device, which bears striking similarities to its once wildly popular Bold and Curve handsets, boasts a larger screen, longer battery life, an expanded app library with access to offerings from Amazon.com Inc's Android App store, and a browser three times faster than the one on its legacy devices.
Chief Executive, John Chen said BlackBerry had listened to its fans and brought back the command bar functionality that helped make its legacy phones easy to navigate.
When the company initially introduced its new BlackBerry 10 Operating System and devices early in 2012 it put more emphasis on touch-screens, alienating many fans of its physical keyboard.
Those who moved to the new physical keyboard phones that BlackBerry launched later were unhappy that command keys such as the Menu, Back, Send and End buttons, along with the trackpad had been dropped.
With the Classic and the recent launch of its Passport Smartphone, John Chen is in some ways taking the company back to its roots, re-emphasizing the physical keyboard.
The Waterloo, Ontario based company, which also unveiled a new suite of enterprise applications and software bundles targeted at major corporate clients, said the Classic is on sale immediately on Amazon.com and shopblackberry.com.
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