YouTube crossed 100 million US viewer mark

comScore, which is a leader in measuring digital world, has released January 2009 data for Video Metrix services. According to that data Youtube has crossed 100 million US viewer mark. For Youtube, this has happened for the first time. In this way, Youtube dominated the online video arena.

The overall number of videos watched online in the US in January climbed 4 percent from the previous month to 14.8 billion, with YouTube viewing accounting for 91 percent of that growth.

Google-owned websites, specially YouTube, ranked at the top of the US online video heap with 6.4 billion snippets watched during the month.

Fox Interactive Media, which owns online social-networking service MySpace, had the second highest number of videos viewed - 552 million.

Yahoo! online destinations were third with 374 million videos watched, the industry tracking group reported.

According to comScore, approximately 147 million US Internet users watched an average of 101 online videos each in January, with 102 million of those people using Google-owned sites. comScore reported that 99 percent of the video viewing at Google websites took place at YouTube.

Fox Interactive saw the second highest number of online viewers, attracting 62.1 million people. MySpace accounted for 54.1 million of those online video watchers.

Yahoo! and Microsoft websites ranked third and fourth with 41.9 million and 30 million viewers respectively.

Average duration of video snippets viewed was said to be 3.5 minutes.

More on this can be found at comScore Video Metrix data for January 2009

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