After having lent her signature to a million brands worldwide, Priyanka Chopra has now been signed to be the Brand Ambassador for Nokia, world's largest mobile phone maker. Speaking about Priyanka's association with the brand, Nokia's spokesperson said that they selected Priyanka in order to create a deeper connect with its young and style-savvy consumers.The tagline of the new campaign featuring Priyanka Chopra will be ‘It’s not just a phone, it’s who we are’. The advertising campaign will be on air from next week. Devinder Kishore, Director-Marketing, Nokia India said, “Today’s mobile phones have transcended from their functional use and become style statements. Nokia as a brand has led this movement and it is constantly evaluating new and interesting shapes, styles and material combined with relevant features to create products that specifically meet consumer’s lifestyle needs across price points.”
The advertising campaign will be directed by the well-known fashion photographer and international director, Jonathan Lennard and it will be developed by the creative agency Wieden and Kennedy. Priyanka Chopra is equally excited to endorse this product and she expressed joy over her association with Nokia.
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