LG Electronics has announced the first TVs with built-in Netflix video streaming to market a broadband-enabled high-definition TV to build a bridge between the Internet and the television set.LG and Netflix have said that the plasma and liquid-crystal display (LCD) Broadband HDTVs will be on display at the Consumer Electronics Show.
The LG HDTV sets are broadband-enabled and contain Netflix streaming software.
The LG HDTV will not allow users to surf the Internet through their TV set but it does away with the need for a set-top box, video-game console or other device to access shows online from Netflix.
The new models from LG, including both LCD and plasma, have an Ethernet connection, do not require an external device, and allow Netflix members to watch streaming movies.
Netflix has more than eight million subscribers. It started out by delivering DVDs of movies in the mail and now has moved increasingly to streaming content directly over the Web to televisions or PCs.
Netflix offers more than 100,000 movies via mailed DVDs and a growing collection of more than 12,000 titles are available for instant streaming.
The new LG HDTVs will use a broadband connection and Queue-based user interface to stream content.
Viewers can use the TV remote control to make their selections and can fast-forward and rewind the video.
Nothing has been revealed about the cost of the new Broadband HDTV.
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