Sony Ericsson launches PlayNow Kiosk - new mobile entertainment service

Sony Ericsson has launched a new service for mobile entertainment. Using this service handphone users in the Asia Pacific region can download the latest movies, TV series, games and music from its retail stores.

The new service called PlayNow Kiosk is limited to Sony Ericsson handphone users and is part of the firm's efforts to differentiate itself amid tougher competition due to the global economic crisis.

According to Sony Ericsson, “during the first phase of the launch, the service will be available at more than 80 Sony Ericsson stores in Indonesia, Singapore and Malaysia”.

The stores will feature a station where customers can plug in their phones, browse and download the latest movies within just three to four minutes for a fee.

Popular television series, games, ringtones and music, including more than 1,800 albums and 23,000 individual tracks, are available.

PlayNow Kiosk is expected to "create an opportunity for impulse buys and instant gratification" as the service is available in strategic places such as train stations.

• Tweet
• Share
• Share
• Share
• Share