Asus Zenfone 3 Max 5.5 Gets a Price Cut

Taiwanese Smartphone manufacturer Asus has announced a price cut for its Zenfone 3 Max 5.5 Smartphone. The Smartphone was launched at Rs 14,999 in December 2016. Post a price cut of Rs 2,000, Asus Zenfone 3 Max 5.5 is now available at Rs 12,999.

The Smartphone will be available at its new price across online websites, which includes Flipkart, Amazon and Snapdeal. The Smartphone can also be bought at its new price from offline retail stores including the company's official stores across India.

Asus Zenfone 3 Max comes in two variants -- based on screen size, resolution, processor, RAM and camera.

The Smartphone's variant with the model number ZC553KL is more powerful among the two. It features a 5.5-inch full-HD (1080x1920 pixels) resolution display with an inbuilt Bluelight filter. The Smartphone is powered by an octa-core Qualcomm Snapdragon 430 processor with Adreno 505. On the storage front, apart from sporting an inbuilt memory capacity of 32GB, the memory can be enhanced up to 128GB with the help of a micro-SD card.

It also includes a 16MP rear camera with f/2.0 aperture, dual-LED flash, PDAF (Phase Detection Autofocus), Laser Autofocus, and Electronic Image Stabilization. On the front, there is an 8MP camera for selfies and video chats. The camera includes a host of filters and modes to help users tweak images as required.

The device is backed by a 4,100mAh battery that is rated to deliver about 30 days of standby time and up to 20 hours of talk time on 3G as per the company. The handset also acts as a power bank, and comes with a USB OTG cable to enable users to connect and charge other devices.

The Asus Zenfone Max 3 5.5 runs on Zen UI 3.0 based on Android 6.0.1 Marshmallow. Apart from supporting 4G LTE, 3G RAM, and a fingerprint sensor, the handset also has 32GB inbuilt storage capacity.

Asus launches Upgraded Zenfone Max

Asus has launched an upgraded version of its Asus Max Smartphone in India. While the design profile stays the same, the Smartphone features new specifications under the hood. It is available in two variants based on 2GB and 3GB RAM capacity, which cost Rs 9,999 and Rs 12,999 respectively.

The upgraded Asus Zenfone Max sports a similar design like its previous version. There are three capacitive buttons below the display, along with power and volume buttons on the right side. At the back, the handset rocks a similar circular camera with LED flash and autofocus sensors on either side. A loudspeaker grille is available at the bottom.

The refurbished Zenfone Max device keeps the non-removable 5,000mAh battery as its key highlight. The Taiwanese tech company adds that the Smartphone can last longer than its earlier version on a single charge and also has the ability to charge other gadgets as well. It is rated to deliver up to 914.4 hours of standby time, up to 37.5 hours of 3G talk time or up to 32.5 hours of Wi-Fi browsing before it runs out of juice.

Running Android 6.0.1 Marshmallow with the native Asus ZenUI , the upgraded Asus Zenfone Max houses the same 5.5-inch TFT LED display with HD (1280x720 pixels) resolution and Asus TruVivid technology like its previous version. It also has a Bluelight Filter display technology to keep users' eye from stressing too much after prolonged use.

The Smartphone packs a powerful Octa-core Qualcomm Snapdragon 615 processor clocked at 1.5GHz, clubbed with 2GB or 3GB RAM and Adreno 405 GPU. The 1st generation Zenfone Max features a Quad-core Snapdragon 410, clubbed with 2GB RAM only.

The inbuilt storage space has also been upgraded from 16GB to 32GB, which can be expanded up to 64GB via a MicroSD card. Skipping over to the camera, the smartphone sports a 13MP rear camera and 5MP front facing camera, just like the last year's model. Some of the rear camera features include a f/2.0 aperture, Laser Autofocus technology, and PixelMaster 2.0 for better image capture and rendering.

The upgraded Zenfone Max supports Micro USB (with OTG), 4G LTE, Bluetooth v4.0, GPS, A-GPS, Wi-Fi 802.11 b/g/n, and Wi-Fi Direct. It measures 156x77.5x10.55mm, weighs 202 grams, and is available in more colors options now - Black, Orange and Blue.

Asus launches Zenfone Max

Earlier this month Asus launched its Smartphone Zenfone Max with 5,000 MAh battery in India priced at Rs 9,999. The company has now revealed that the handset is now available for purchase on all the leading online and retail stores across the country.

The Asus Zenfone Max packs 5,000mAh battery and 5.5-inch HD screen with Gorilla Glass 4. The smartphone has a 1.2GHz quad-core 64-bit Snapdragon 410 processor with 2GB RAM and will come with 16GB internal storage option; it will support microSD cards of up to 64GB capacity.

On the back of Zenfone Max is a 13MP rear camera with laser autofocus and dual-tone, dual-LED flash, whereas the front camera has 5MP resolution. This 4G Smartphone comes with Asus's ZenUI software, based on Android 5.0 (Lollipop), out of the box.