AsusTek Computer Inc. has unveiled a sleek tablet computer, after the Taiwanese firm saw the sales of its once popular line of mini-laptops stall following the launch of Apple's hit iPad.
AsusTek says the EEE Pad Transformer, which runs on the Android 3.0 operating system, distinguishes itself with an optional keyboard that is superior to docking options for other tablets because of its light weight and flexibility.
Its 10.1-inch screen with a front and rear camera can be detached from the keyboard to allow users on the move quick Web browsing and film viewing. Plugging it to the keyboard dock, the device can then be used as a full-fledged laptop.
"In our own pursuit of perfection, we offer users more options," said AsusTek CEO Jerry Shen. "They can get a full range of functions including 10-finger touch, Flash supported video viewing, e-book reading, and a physical keyboard so they don't have to deal with any inconveniences."
The EEE Pad Transformer, which became available for pre-order in Taiwan on Friday, goes on sale in the U.K. on March 30, to be followed by U.S. sales.
In Taiwan, the 16 GB version without the keyboard sells for 14,900 New Taiwan dollars ($500), while the keyboard version costs NT$17,900 ($600). The company did not provide prices for other markets.
Another Asus tablet, the 12-inch e-Slate powered by the Microsoft Windows operating system, went on sale in January, while two additional Asus tablet models will go on sale soon. Shen said he expected total sales of the four models to reach two million units in 2011.
Taiwan's Acer Inc., the world's third largest computer vendor, has already unveiled four tablet models, as well as a 4.8-inch smartphone that doubles as a tablet. The company says all will be on sale next month.
Shen acknowledged Apple Inc.'s current dominance in the rapidly expanding tablet computer market, but predicted that its market share would fall to 50 percent by 2012, as devices run on Android and Microsoft systems pick up steam.
Asus pioneered netbooks - mini-laptops - to great fanfare in 2007. Once seen as a key to the company's growth, sales remained flat in 2010, following the iPad's appearance in the marketplace.
Taiwan’s AsusTek has brought its Eee Pad Transformer to U.S. consumers by April by launching the device at electronics retailer Best Buy for a starting price of $399.99. The availability of the Eee Pad Transformer not only increases the number of Android tablet devices on the market running Android 3.0 “Honeycomb,” but also hits a very important price point: it undercuts the Apple iPad 2. The Eee Pad Transformer features a 10.1-inch display with a 1,280 by 800-pixel resolution, so it has more pixels than an iPad, and is powered by an Nvidia Tegra 2 processor and 1 GB of LPDDR2 memory. Rather than relying on flash storage, the Eee Pad Transformer carriers a 16 GB hard drive but the device still measures just half and inch thick, although it weighs a rather un-svelte 2.2 pounds. The Eee Pad Transformer features a 1.2 megapixel webcam with mic, a 4-in-1 media card reader, two USB 2.0 ports, 802.11b/g/n Wi-Fi and Bluetooth 2.1 wireless networking, and is available in brown or black. The Transformer’s claim to fame is that it can dock with an optional keyboard and that keyboard contains a whole separate battery system, so the combined devices can run 16 hours rather than the 8 hours users can expect from the tablet alone. The keyboard is optional and Best Buy doesn’t seem to have it in stock yet but even with the keyboard dock the Eee Pad might give an iPad-and-keyboard combination some serious price competition. Asus is also launching the Eee Pad Transformer in France and the United Kingdom. In the UK, the 16 GB edition will apparently sell for £379, with a 32 GB edition selling for £50 more, with keyboard docking stations going for another £50. In France, the 16 GB version will apparently be priced at €399, but won’t be available until May.
