Sony Ericsson launches C902- goes James Bond way to promote

Sony Ericsson unveiled the C902 cybershot camera phone Titanium silver edition to coincide with the upcoming James Bond film “Quantum of Solace”.

The C902, which is the company's trademark cybershot phone featuring a 5 megapixel camera, is used by popular film character Bond in the upcoming movie.

This isn't the first time Sony has used virtual marketing to promote its product. Casino Royale, which marked Daniel Craig's debut as James Bond, showcased an array of Sony products right from its Vaio range of laptops, digital cameras and mobile phones.

Vesper Lynd, who according to the story was Bond's first and last love interest but actually was a double agent working with Mr. White - the film's villain representing the Quantum Organization - also used a Sony Ericsson phone.

The phones weighs Size 107 grams and is 108 mm long. With a built in memory of 60 MB which can be extended using a memory card, the phone has a screen size of two inches. The limited Titanium edition will come pre-loaded with Bond ring tones and wallpapers.

Nokia too has used this marketing strategy in the past. In the recently released Batman movie - The Dark Knight - Nokia used the strategy to showcase their upcoming Tube mobile phone, which will be the Finnish major's new full touch screen mobile phone.

C902 will cost Rs.20,995 in the Indian market.

Sony Ericsson launches 5 megapixel Cyber Shot C902

After LG and Nokia, it’s Sony Ericsson which has launched a phone with a 5 megapixel camera. Its latest offering is the Cyber Shot C902.

C902 sports of a 16 x zoom with auto focus and face detection. Eight keys facilitate selection of various modes of the camera. The photo flash can adjust for low light conditions. There are facilities to click nine photos one after the other in quick succession.

Mr Sudhin Mathur, General Manager Sony Ericsson Mobile Communications, India remarks, “There is a change in the trend of more and more people replacing the camera with the camera phones. The Cyber-shot C902 is a perfect combination of style with superb camera features. Its unique camera features lets you capture your beautiful moments with the perfect shot”.

C902 has a talk time of 9 hrs and a standby time GSM of up to 400 hours. It has a blue tooth headset and is GPS enabled. The carrying case is attractive too. For Rs 20,995 it is going to provide a stiff competition to its challengers.

Sony Ericsson’s Cyber-Shot range are arguably the best of the cameraphones.