Google
is in early talks to acquire Bangalore-based start-up InMobi, in a move that
would strengthen its offering in the increasingly competitive mobile advertising
space.
InMobi, which helps companies target phones and mobile devices in their advertising, was launched in 2007 and claims to have over 1 billion users across 200 countries. It counts Japan's SoftBank, an early backer of China's Alibaba, and early stage venture capital firm Sherpalo among investors.
According to a source, InMobi is expected to be likely valued at around $1 billion.
The Economic Times newspaper first reported news of these ongoing talks.
InMobi, which helps companies target phones and mobile devices in their advertising, was launched in 2007 and claims to have over 1 billion users across 200 countries. It counts Japan's SoftBank, an early backer of China's Alibaba, and early stage venture capital firm Sherpalo among investors.
According to a source, InMobi is expected to be likely valued at around $1 billion.
The Economic Times newspaper first reported news of these ongoing talks.
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